WTM London 2026: New Travel Tech Event for Exhibitors

WTM London is launching WTM Travel Tech for the first time in 2026 as a new co-located event focused on the growing role of technology in travel. The launch follows 55% year-on-year growth in the Travel Tech space at the last edition of WTM London, while 52% of visitors said they were interested in meeting travel technology companies.  

For exhibitors, the new event creates a more focused setting to present technology solutions, meet relevant buyers and take part in conversations shaping the future of travel. WTM Travel Tech will take place alongside WTM London at Excel London from 3 to 5 November 2026.  

WTM Travel Tech is designed to connect technology providers with senior travel professionals, technology buyers and decision-makers. At the wider WTM London event, the last edition attracted 5,500+ qualified buyers, while the new Travel Tech offering is designed to connect exhibitors with pre-qualified travel technology buyers actively looking for solutions.  

For exhibitors, this can make business conversations more relevant. Instead of presenting solutions to a broad travel audience, companies can demonstrate their products to professionals specifically interested in travel technology and digital solutions.  

The new event will be located in a dedicated hall with its own entrance, giving the technology sector a more distinct presence within WTM London. It will also feature the Innovation Highway, where visitors can explore emerging technologies including big data, AI, IoT and green technology.  

This is particularly useful for exhibitors whose products need to be demonstrated. Live demonstrations, interactive presentations and technology-led experiences can help visitors understand how a solution works and where it can be applied. WTM specifically highlights live demonstrations as part of the exhibitor opportunity.

WTM currently lists 135+ tech providers within WTM Travel Tech, covering areas including AI, automation, data, payments, distribution and customer engagement.  

For exhibitors, this creates opportunities to identify potential partners, understand different solutions in the market and see how emerging technologies are being applied across the travel sector. It can also help brands understand where their products fit within the wider travel technology ecosystem.

WTM Travel Tech will feature a dedicated Future Stage, with case studies, fireside chats and panel discussions exploring topics around technology, digital transformation, innovation and the changing travel industry.  

For exhibitors, these sessions can provide useful context around the issues buyers are considering. The insights can also help companies refine their messaging and product demonstrations around current industry priorities.  

The new event puts greater emphasis on showing technology in action. Exhibitors should consider how their stand can make complex products easy to understand while giving visitors enough space to explore, ask questions and discuss potential applications.  

Working with an experienced exhibition stand builder in London can help exhibitors plan these elements around their products and visitor interactions. A well-planned custom exhibition stand could include dedicated product demonstration areas, interactive screens, digital presentations and meeting spaces for detailed business discussions. Clear messaging is equally important, helping visitors understand the problem a solution addresses and the value it offers.  

With WTM Travel Tech being introduced for the first time in 2026, exhibitors have an opportunity to position their brands within a more focused technology environment at WTM London. The dedicated event, access to pre-qualified travel technology buyers and technology-focused programme can help exhibitors use their presence to showcase solutions and build relevant business relationships across the travel industry.  

Propshop Worldwide can support WTM Travel Tech exhibitors with custom exhibition stand design and build, incorporating demonstration areas, interactive technology, digital displays and meeting spaces around the brand’s objectives. From 3D design and fabrication to installation and dismantling, the project can be managed as a turnkey stand solution at Excel London. Contact us for complete exhibition stand construction services.