Beer & Food Attraction is Europe's leading trade fair for the beverage and bar industry, organised by Italian Exhibition Group (IEG) at Rimini Expo Centre. The event brings together breweries, food producers, mixology and spirits brands, distributors, HORECA suppliers, and out-of-home operators, exclusively for trade professionals. The 2027 edition will take place from 21–23 February alongside BBTech Expo, covering beer and beverage production, packaging, and filling technologies, with Mixology Attraction focused on the spirits and cocktail sector.
The February 2026 edition marked the show's 11th edition, recording 7% growth in professional visitors, more than 600 exhibitors from 16 countries, 145 international buyers from 45 countries, and 14 exhibition halls. Mixology Attraction also grew by 39% in exhibition space. For exhibitors, Beer & Food Attraction 2027 offers opportunities to showcase products, build brand visibility, and connect with distributors, buyers, and out-of-home decision-makers. A well-designed custom exhibition stand can help brands make the most of these opportunities. If you are looking for professional exhibition stand builders in Rimini for Beer & Food Attraction 2027, contact us for complete exhibition stand design and build solutions.