Propshop is an experienced exhibition stand builder for BTL 2027, providing custom expo stands for destinations, hotels, travel agencies, tour operators and tourism brands. From 3D stand design and fabrication to installation and dismantling, we manage the complete project.
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Better Tourism Lisbon Travel Market (BTL) is a major tourism trade fair in Portugal, bringing together destinations, hotels and accommodation providers, travel agencies, tour operators, tourism boards, municipalities, and tourism service providers from Portugal and abroad. The fair features dedicated areas focused on tourism innovation, meetings and events, weddings, culture, and wellness. Held annually at FIL – Feira Internacional de Lisboa in Parque das Nações, BTL is promoted by Fundação AIP and organised with Lisboa – Feiras, Congressos e Eventos. The 37th edition will take place from 3–7 March 2027. The event is open exclusively to trade professionals on 3 and 4 March, while both trade professionals and the general public can attend from 5–7 March.
The 2026 edition, the 36th, welcomed around 85,000 visitors, the highest attendance in the fair's history, with 1,700 exhibitors and 125 international destinations across five pavilions and 60,000 sqm. For 2027, the Lisbon Region has been named National Guest Destination and Évora has been named Guest Municipality, coinciding with its role as European Capital of Culture in 2027. The show gives exhibitors an opportunity to present their destinations, products, and services to travel professionals and holiday buyers. A professionally designed custom exhibition stand can support visitor engagement and business opportunities. If you are looking for experienced exhibition stand builders for BTL 2027 in Lisbon, reach out to us for end-to-end exhibition stand design and build solutions.
Explore Propshop's custom built exhibition stands across Europe and global exhibition markets. Discover a range of stand formats, layouts, branding styles and display concepts, each tailored to different industries, spaces and exhibiting objectives.
Trusted by Leading Global Brands at European Exhibitions
Propshop helps brands across destinations, hotels and resorts, travel agencies, tour operators, tourism boards, wine tourism, meetings and events, and travel technology create a stand that reflects what they bring to BTL Lisbon 2027. From concept development and 3D stand design to fabrication, logistics, installation and dismantling, we handle the complete exhibition stand project. Each stage is planned around your requirements and the technical conditions at FIL.
BTL stands often need to accommodate more than promotional displays. Propshop can integrate destination showcases, direct-sales counters, presentation areas, hospitality zones, interactive elements and meeting spaces to support meaningful conversations with travel professionals and holiday buyers. Backed by in-house production, dedicated project management and 14+ years of European trade show experience, we coordinate the project from design to completion. If you are planning a custom exhibition stand for BTL 2027 in Lisbon, get in touch with us for a complete turnkey solution.
Our Services Include
Why Exhibitors Choose Propshop
Showcase destinations, hotels, travel experiences, tour packages and tourism services at Better Tourism Lisbon Travel Market 2027 with a custom exhibition stand shaped around your brand, offering and exhibiting goals. Propshop creates inline, corner, peninsula and island stands to suit different spaces and layouts. Depending on your requirements, the design can incorporate destination displays, sales counters, presentation areas and interactive features.
Make better use of larger exhibition spaces at BTL Lisbon 2027 with a double-decker stand. The ground floor can be used for destination showcases, sales counters and visitor interaction, while the upper level can provide a dedicated setting for private meetings, B2B appointments or hospitality. Two levels also allow you to separate different functions while making the most of your available floor space. Double-decker stands are subject to FIL's approval and technical guidelines.
Create a strong collective presence at BTL 2027 in Lisbon with a professionally designed pavilion for national tourism offices, regional tourism boards, municipalities and groups of co-exhibiting companies. A unified pavilion identity brings participating brands together while giving each organisation its own branded area for destination promotion and visitor engagement. The result is a cohesive exhibition environment that allows multiple partners to present their offerings under a shared regional or national presence.
Propshop manages the complete exhibition stand process for Better Tourism Lisbon Travel Market 2027, from concept development and 3D design to fabrication, logistics, installation and dismantling. Each stage is coordinated around FIL's operational requirements and the needs of exhibitors presenting destinations, accommodation, travel services and related tourism solutions.
Your stand design should reflect your brand, offering, available space and objectives at BTL 2027. Propshop develops creative exhibition environments that can include destination showcases, presentation areas and interactive product zones, giving visitors a clear and engaging way to explore what you offer.
From exhibition stand construction and transportation to on-site coordination, Propshop manages the key stages of fabrication and installation. Our team works with FIL's schedules and venue requirements to keep the build process organised and have your stand ready before BTL 2027 opens.
Propshop provides trade show booth rental solutions for BTL Lisbon 2027, offering a practical option for exhibitors seeking flexibility. Rental stands can be adapted with branded graphics, destination displays, sales counters and meeting spaces to suit your stand size and exhibiting requirements.
Our exhibition stand graphics help your brand stand out and communicate key messages clearly. Options include illuminated logos, destination imagery, large-format graphics and other branded elements, all integrated into the stand design to create a consistent visual identity throughout your exhibition space.
Venue Highlights & Execution Experience
FIL – Feira Internacional de Lisboa occupies a total area of around 100,000 sqm in Lisbon’s Parque das Nações. Its exhibition facilities include four multifunctional pavilions of approximately 10,000 sqm each, along with a multiuse pavilion, meeting facilities and supporting event spaces. The venue is located next to the Tagus River, close to Gare do Oriente, which provides access by metro, rail and bus, and less than 10 minutes from Lisbon Airport. FIL also has an underground car park with capacity for 830 vehicles.
With experience across European exhibition venues, Propshop understands venue requirements, logistics, operational procedures and on-site stand execution. If you are exhibiting at BTL 2027 at FIL and need support with venue requirements, contact Propshop for complete end-to-end exhibition stand design, build and on-site execution at FIL.
We start by understanding your objectives for Better Tourism Lisbon Travel Market 2027, along with your brand, target audience, stand size, destination or product range, budget, timeline and presentation needs. We also identify any specific requirements for showcasing your offering, communicating your proposition or creating spaces for visitor interaction and business meetings.
With your requirements established, we define the project scope, including deliverables, stand features, technical specifications, materials and timelines. This gives the project a clear direction before design and production begin.
Our design team turns your brief into detailed 3D exhibition stand concepts. The design considers your brand identity, available space, visitor flow and presentation goals, with suitable areas for destination showcases, sales counters, presentations and meetings as needed.
Once the stand design is approved, our production team fabricates the stand components according to the agreed specifications. Each element is checked throughout production to maintain quality, accuracy, consistency and finish before the stand moves to the pre-build stage.
Before dispatch to FIL, we carry out a pre-build and quality inspection covering construction, graphics, finishes, lighting, displays and other key elements. The inspection can take place in person, through a video call or using shared booth images and videos, helping identify and resolve potential issues before installation.
Our team manages transportation, delivery schedules and on-site installation at FIL, coordinating the build so your stand is ready before BTL 2027 opens. After the event, we handle dismantling and removal within the agreed schedule.
Yes. A meeting room or enclosed discussion area can be incorporated into your BTL 2027 stand design, subject to the available space and venue requirements. It can provide a more private setting for meetings with travel agents, tour operators, tourism partners and other business visitors.
A versatile stand that combines destination or brand displays, sales counters and dedicated meeting areas works well for BTL. Exhibition stand layout should support both consumer engagement and business conversations, with clear product information, welcoming spaces and practical areas for meetings and enquiries.
Yes. Your stand can incorporate features such as LED screens, touchscreens, digital presentations and interactive displays to showcase destinations, services and experiences. These elements can help visitors explore your offering while supporting presentations, enquiries and business conversations.
Yes. BTL allows exhibitors to use their own stand builder, subject to its participation rules. Contractors must be accredited in advance and provide €1,000,000 in civil and professional liability insurance, while stand designs must be submitted to FIL’s Technical Services for approval. BTL also charges stand builders a build fee of €4 per sqm plus VAT.
FIL generally limits stands to 3 m, with structures up to 6 m subject to technical review at least 20 days before setup. Second floors require authorisation and incur a 50% area-based charge. Raised floors above 7 cm need compliant ramps. Workshop construction is prohibited; sound is capped at 60 dB, and flooring must meet M3 fire standards. Confirm final requirements in BTL 2027’s exhibitor documentation.
BTL 2027 features dedicated areas including BTL Lab, Meeting Industry, Weddings, Enoturismo, Religioso, Cultural, Emprego and Village. Visitor experiences include Passaporte BTL and Kids Route. Lisbon is the National Guest Destination, while Évora is the Guest Municipality and will also be a European Capital of Culture in 2027.
Yes, we offer sustainable exhibition stands using reusable structures, recyclable materials and energy-efficient lighting. Our designs can be adapted for future exhibitions to help reduce material waste.
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