Propshop delivers turnkey exhibition stand design and build services for Horecava 2027, helping hospitality equipment manufacturers, catering and commercial kitchen suppliers, food and beverage brands, and foodservice technology companies showcase their products through custom built exhibition stands. From 3D stand design and fabrication to installation and dismantling, we manage every stage of the project.
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Horecava is the Netherlands’ leading trade fair for the hospitality, foodservice, and catering industry, bringing together hospitality equipment manufacturers, commercial kitchen and catering technology suppliers, food and beverage brands, interior and furnishing companies, and foodservice solution providers with professional buyers from hotels, restaurants, cafés, bars, catering businesses, and out-of-home foodservice operations. Organised annually by RAI Amsterdam since 1957, Horecava 2027 will mark the show’s 70th anniversary and take place from 11–14 January 2027 at RAI Amsterdam.
The latest edition welcomed nearly 700 exhibitors and attracted more than 60,000 hospitality professionals from over 30,000 companies. As a trade-focused event, Horecava offers valuable opportunities to launch new products, showcase innovations, and build business relationships with hospitality and foodservice decision-makers. A professionally designed custom exhibition stand can help exhibitors strengthen brand presence, highlight product quality, and create meaningful business connections. If you are planning to exhibit at Horecava 2027 and are looking for experienced exhibition stand builders in Amsterdam, you can write to us at contactus@propshopworldwide.com for complete exhibition stand design and build solutions.
Propshop provides complete exhibition stand design and build solutions for Horecava 2027 through a single experienced team that manages every stage of the project, from concept development and 3D stand design to fabrication, logistics, installation, and dismantling. With experience supporting hospitality, foodservice, catering, commercial kitchen, and food and beverage exhibitors, we design stands that align with the practical requirements of Horecava and the technical guidelines of RAI Amsterdam. This gives you one point of contact throughout the process and helps ensure a smooth and efficient exhibiting experience.
Our stands are designed to support product displays, live cooking and tasting demonstrations, buyer meeting areas, and order-writing zones, helping you present your product range clearly and create a stronger presence on the exhibition floor. With in-house production, dedicated project management, and over 14 years of experience across European trade shows, Propshop delivers reliable quality, coordinated execution, and on-time delivery. If you are planning a trade show booth stand for Horecava 2027, reach out to us at contactus@propshopworldwide.com for a complete turnkey exhibition stand solution.
Our Services Include
Why Exhibitors Choose Propshop
Discover Propshop’s portfolio of custom built exhibition stands delivered for international trade shows across a variety of industries. Our projects showcase a wide range of stand formats, each created to enhance brand visibility, encourage visitor engagement, and deliver impactful exhibition experiences on the show floor.
Showcase your kitchen equipment, hospitality furnishings, food and beverage products, or foodservice technology through a custom built exhibition stand tailored to your product range and exhibition goals. Propshop designs inline, corner, peninsula, island, and shell scheme stands to suit different booth sizes and presentation requirements. Each stand is planned to support live demonstrations, tasting stations, and effective communication with the professional hospitality audience at Horecava 2027.
Enhance your brand presence at Horecava 2027 with a multi-level exhibition stand created for larger spaces and premium presentations. Double-decker stands provide additional space for private buyer meetings, product tastings, and hospitality lounges on the upper level, while the lower level can be used for flagship product displays and interactive demonstrations. They help maximise available exhibition space and create a stronger presence among hospitality, foodservice, and catering buyers.
Establish a coordinated national presence at Horecava 2027 with a professionally designed country pavilion stand for trade promotion organisations, export councils, chambers of commerce, or groups of co-exhibiting suppliers. Country pavilions enable multiple brands to exhibit under a shared national identity while maintaining individual visibility through dedicated branded areas and product displays. They support collective promotion, stronger buyer engagement, and valuable connections with Dutch and international hospitality decision-makers.
Propshop provides complete turnkey exhibition stand solutions for Horecava 2027, handling every stage of the project from concept development and 3D design to fabrication, logistics, installation, and dismantling. Our process is aligned with the operational requirements of RAI Amsterdam and the specific needs of hospitality, catering, and foodservice exhibitors.
We create innovative exhibition stands for hospitality equipment manufacturers, commercial kitchen suppliers, food and beverage brands, and foodservice solution providers exhibiting at Horecava 2027. Each layout is developed around your exhibition objectives and can include live cooking zones, tasting counters, digital displays, and dedicated buyer meeting areas.
Our fabrication and installation services are planned specifically for Horecava 2027, ensuring accurate construction, reliable delivery, and efficient on-site execution. We coordinate production, transportation, and installation schedules to help exhibitors achieve a professional and fully compliant exhibition presence.
Propshop offers trade show booth rental solutions for Horecava 2027 as a flexible and cost-effective exhibiting option. Rental booths can be customised with branded graphics, demonstration counters, tasting stations, and buyer consultation areas to create a professional and engaging presence on the exhibition floor.
We develop exhibition stand graphics and branding solutions that help hospitality and foodservice brands stand out in a competitive exhibition environment. From illuminated logos and product imagery to large-format graphics and menu or collection storytelling, every element is designed to increase visibility, attract buyers, and strengthen brand recall.
Propshop delivers custom exhibition stands for Horecava Amsterdam 2027 through a structured end-to-end process covering strategy, project planning, 3D design, fabrication, quality checks, logistics, installation, and dismantling. Every stage is carefully managed around your brand objectives, hospitality requirements, and the technical and venue requirements of RAI Amsterdam.
The process begins with a detailed understanding of your exhibition requirements, brand goals, project expectations, budget, and timeline. We discuss your target audience, stand size, product display needs, and exhibition objectives while reviewing relevant Horecava and RAI Amsterdam guidelines to establish a clear project foundation.
Once your requirements are defined, we establish the project scope, including key deliverables, technical specifications, timelines, materials, and other project requirements. This ensures that all aspects of your exhibition stand are clearly defined and aligned before the design and production stages begin.
With the project requirements established, our design team transforms your ideas into detailed exhibition stand concepts. We develop 3D visualisations and space layouts that reflect your brand identity, optimise the available exhibition area, and incorporate hospitality-focused features such as tasting counters, product demonstration areas, private meeting spaces, hospitality zones, and multimedia experiences where required.
Once the exhibition stand design is approved, our production team prepares all stand components according to the agreed design and technical requirements. Every element is carefully checked throughout production to ensure quality, accuracy, consistency, and readiness for pre-build and on-site installation.
Before the stand is dispatched to RAI Amsterdam, we conduct a pre-build and quality check to verify the construction, graphics, finishes, lighting, and other key elements against the approved design. This additional review helps identify and resolve any issues before installation, ensuring the stand is ready for efficient on-site execution.
Our team manages transportation, venue coordination, delivery schedules, and on-site installation at RAI Amsterdam to ensure the stand is ready before Horecava begins. After the event, we efficiently manage dismantling and removal, ensuring the project is completed smoothly and within the agreed timeline.
Venue Highlights & Execution Experience
RAI Amsterdam is one of the Netherlands’ leading convention and exhibition centres, offering 116,200 sqm of hireable space across 12 multi-functional halls, a grand ballroom, three conference centres, 70 meeting rooms, two auditoriums, five restaurants, and the on-site nhow Amsterdam RAI hotel. Located at Europaplein 24, 1078 GZ Amsterdam, the venue is well connected by Metro 52, Tram 4, and Amsterdam RAI railway station, which is approximately 300 metres away and provides direct connections to Amsterdam Zuid, Amsterdam Amstel, Duivendrecht, and Schiphol Airport.
RAI Amsterdam hosts major international trade fairs, congresses, and corporate events throughout the year. The venue also offers excellent road access via the A10 ring road (exit 9), connected to the A1, A2, and A4 motorways, along with on-site indoor parking and around 30 electric vehicle charging stations, supporting efficient exhibitor logistics and stand delivery.
With experience delivering exhibition stand projects across major European venues, Propshop is well equipped to manage the technical requirements, operational procedures, and delivery standards of RAI Amsterdam. If you are planning to exhibit at the venue and are looking for experienced exhibition stand contractors, you can write to us at contactus@propshopworldwide.com for complete end-to-end exhibition stand execution.
At Horecava 2027, your exhibition stand is often the first place where buyers evaluate your products, compare them with competing suppliers, and decide whether to continue the conversation or move toward a purchase. As a highly trade-focused sourcing event, Horecava attracts visitors with clear purchasing intent, making the quality, functionality, and professionalism of your stand essential for effective buyer engagement.
An experienced exhibition stand builder helps transform your booth into a focused presentation and sourcing environment. Through custom layouts, live cooking or tasting zones, digital displays, buyer consultation counters, and order-writing areas, every element is planned to present your products clearly and support productive business discussions.
A well-planned exhibition booth design at Horecava 2027 can help you:
Horecava attracts a focused audience of more than 60,000 hospitality professionals from over 30,000 companies, including hoteliers, restaurateurs, caterers, bar and café operators, and foodservice buyers who attend specifically to discover new products and sourcing opportunities. A strategically designed stand helps capture the attention of buyers working through a busy, business-focused visit to the show.
Well-organised layouts, live demonstrations, digital screens, and consultation areas communicate the quality and breadth of your offering far more effectively than a standard booth, helping your products stand out among hundreds of exhibitors across the exhibition floor.
A distinctive stand design, consistent branding, and high-quality finishes help position your hospitality or foodservice brand as a professional and reliable supplier within the Netherlands’ leading hospitality sourcing market.
Dedicated meeting spaces, product showcases, and order-writing areas create the right environment for purchasing discussions, partnership meetings, and long-term relationships with Dutch and international hospitality buyers.
Horecava is the Netherlands’ largest trade fair for the hospitality, foodservice, and catering industry. Organised annually in Amsterdam since 1957 by RAI Amsterdam, the 2027 edition marks the show’s 70th anniversary and brings together hospitality equipment manufacturers, commercial kitchen technology suppliers, food and beverage brands, and foodservice solution providers with hoteliers, restaurateurs, and caterers, alongside the co-located Wine Professional trade fair.
Horecava 2027 will take place from 11–14 January 2027 at RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, Netherlands, with the exhibition spread across nine exhibition halls. Visitor opening hours are 10:00 a.m. to 6:00 p.m. from Monday to Wednesday, while the final day, Thursday, will close at 5:00 p.m., and access will be available through Entrances C, K, and F.
It is recommended to begin planning your Horecava exhibition stand at least 3–4 months before the event. This provides enough time for concept development, 3D stand design, approvals, fabrication, and logistics coordination, ensuring a smooth installation process and a professionally executed presence at RAI Amsterdam.
Horecava brings together exhibitors across key themes including Food & Wine, Fast Service, Cold Beverages, Coffee, Tea & Cocoa, Bakery & Patisserie, Interior & Design, Commercial Kitchens, Cleaning & Recycling, and Tech & Services. The show also features dedicated innovation and inspiration zones such as TrendLAB, Start-upLAB, and AI-LAB, along with attractions including the Pop-up Bar and Food Market and competitions such as the Horecava Awards, Dutch Cooking Championship, and Dutch Coffee Championship.
Yes. Propshop offers flexible exhibition stand rental solutions for exhibitors at Horecava, providing a cost-effective exhibiting option without compromising on presentation quality. Rental stands can be customised with brand graphics, product displays, demonstration zones, tasting counters, meeting areas, and other features to create a professional and engaging presence on the exhibition floor.
Yes. Propshop provides end-to-end exhibition stand solutions for Horecava exhibitors, managing every stage of the project, from custom stand design and fabrication to logistics, installation, on-site support, and post-show dismantling. This allows exhibitors to focus on showcasing their hospitality and foodservice products and engaging with visitors.
Get in touch today to start planning your exhibition booth design proposal.
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