Propshop provides turnkey exhibition stand design and build services for ICE Barcelona 2027, helping iGaming, casino and slot technology, sports betting, fintech, lottery, esports, and regulatory technology brands showcase their solutions through custom built exhibition stands.From 3D stand design and fabrication to installation and dismantling, we manage every stage of your exhibition project.
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ICE Barcelona is the world’s leading trade fair for the gaming, gambling, and betting industry, bringing together iGaming platforms, casino and slot technology providers, sports betting operators, fintech and payment companies, lottery and esports technology brands, and regulatory solution providers with operators, suppliers, regulators, and affiliates from across the global gaming ecosystem. Organised annually by World Gaming (formerly Clarion Gaming) since 2007, ICE moved to Barcelona in 2025 after two decades in London. ICE Barcelona 2027 will take place from 18–20 January 2027 at Fira Barcelona Gran Via as part of World Gaming Week (17–21 January 2027), alongside iGB Affiliate Barcelona.
The 2026 edition featured 794 exhibitors and welcomed 51,996 unique ICE visitors, while overall World Gaming Week attendance reached 62,988 professionals from 162 countries, marking a record for the event. As a strictly trade-focused, 18+ business exhibition, ICE Barcelona provides excellent opportunities to launch products, showcase technology, and build partnerships across the land-based and online gaming sectors. A professionally designed custom exhibition stand can help strengthen brand visibility, highlight product capabilities, and support meaningful business connections. If you are planning to exhibit at ICE Barcelona 2027 and are looking for experienced exhibition stand builders in Barcelona, you can write to us at contactus@propshopworldwide.com for complete exhibition stand design and build solutions.
Propshop offers complete exhibition stand design and build services for ICE Barcelona 2027 through a single experienced team that manages every stage of your project, from concept development and 3D stand design to fabrication, logistics, installation, and dismantling. With experience supporting iGaming, casino technology, sports betting, fintech and payment, lottery, and esports exhibitors, we create stands that meet both the practical requirements of ICE Barcelona and the technical guidelines of Fira Barcelona Gran Via. This gives exhibitors a single point of contact and helps ensure a smooth and well-coordinated exhibition experience.
Our custom stands are designed to support live product demonstrations, gaming and betting technology showcases, private meeting areas, VIP hospitality lounges, and interactive digital displays, helping you present complex solutions clearly and build a stronger presence on the show floor. Backed by in-house production, dedicated project management, and over 14 years of experience across European trade shows, Propshop delivers reliable quality, coordinated execution, and on-time delivery. If you are planning a trade show booth stand for ICE Barcelona 2027, reach out to us at contactus@propshopworldwide.com for a complete turnkey exhibition stand solution.
Our Services Include
Why Exhibitors Choose Propshop
Discover Propshop’s portfolio of custom built exhibition stands delivered for international trade shows across multiple industries. Our projects showcase a range of stand formats designed to enhance brand visibility, encourage visitor engagement, and create impactful exhibition experiences.
Present your casino technology, sports betting platform, payment solutions, or gaming software through a custom built exhibition stand designed around your products and exhibition objectives. Propshop creates inline, corner, peninsula, island, and shell scheme stands to suit different booth sizes and branding requirements. Each stand is planned to support live demonstrations, gaming stations, and clear communication with the professional gaming audience at ICE Barcelona 2027.
Create a stronger brand presence with a multi-level exhibition stand designed for larger spaces and premium presentations. Double-decker stands provide additional room for private buyer meetings, VIP hospitality areas, and confidential product discussions on the upper level, while the lower level can be used for flagship technology displays and interactive experiences. They help maximise exhibition space and increase visibility among operators, suppliers, and regulators.
Build a coordinated national presence at ICE Barcelona 2027 with a professionally designed country pavilion stand for trade promotion organisations, gaming associations, and groups of co-exhibitors. Country pavilions allow multiple brands to exhibit under a shared national identity while maintaining individual visibility through dedicated branded zones and product displays. They support collective promotion, stronger buyer engagement, and valuable connections with Spanish and international gaming decision-makers.
Propshop delivers complete turnkey exhibition stand solutions for ICE Barcelona 2027, managing every stage of the project from concept development and 3D stand design to fabrication, logistics, installation, and dismantling. Our process is aligned with the operational requirements of Fira Barcelona Gran Via and the specific needs of gaming, betting, and payment technology exhibitors.
We design innovative exhibition stands for iGaming platforms, casino technology providers, sports betting operators, and payment and lottery solution companies exhibiting at ICE Barcelona 2027. Each stand is developed around your exhibition goals and can include live gaming demonstration areas, digital displays, private meeting rooms, and dedicated hospitality zones.
Our fabrication and installation services are coordinated for ICE Barcelona 2027 to ensure precise construction, reliable delivery, and efficient on-site execution. We coordinate production, transportation, and installation schedules to help exhibitors achieve a professional, fully compliant, and well-executed exhibition presence.
Propshop offers trade show booth rental solutions for ICE Barcelona 2027 as a flexible and cost-effective exhibiting option. Rental booths can be customised with branded graphics, product demonstration areas, digital screens, and buyer consultation spaces to create a professional and engaging presence on the show floor.
We create exhibition stand graphics and branding solutions that help gaming and betting technology brands stand out in a highly competitive exhibition environment. From illuminated logos and product visuals to large-format graphics and technology storytelling, every element is designed to increase visibility, attract buyers, and strengthen brand recall.
Propshop delivers custom exhibition stands for ICE Barcelona 2027 through a structured end-to-end process that includes strategy, project planning, 3D design, fabrication, quality control, logistics, installation, and dismantling. Every stage is managed around your brand objectives, gaming industry requirements, and the technical guidelines of Fira Barcelona Gran Via.
We begin by understanding your exhibition goals, brand requirements, budget, timeline, and overall project expectations. Discussions include your target audience, stand size, product display needs, and business objectives, while also considering relevant ICE Barcelona and Fira Barcelona Gran Via requirements to establish a clear project direction.
After defining the initial requirements, we establish the project scope, including deliverables, technical specifications, timelines, materials, and operational requirements. This ensures that all aspects of the exhibition stand are clearly aligned before the design and production stages begin.
Our design team then converts the approved brief into detailed exhibition stand concepts and 3D visualisations. The layouts are developed to reflect your brand identity, optimise the available exhibition space, and incorporate gaming-focused features such as live demonstration areas, private meeting rooms, VIP hospitality zones, and multimedia experiences where required.
Once the stand design is approved, our production team prepares all stand components in line with the agreed design and technical specifications. Each element is checked throughout the fabrication process to ensure quality, accuracy, consistency, and readiness for pre-build and on-site installation.
Before dispatch to Fira Barcelona Gran Via, we carry out a pre-build and quality inspection to verify the structure, graphics, finishes, lighting, and other key elements against the approved design. This additional review helps identify and resolve any issues before installation and supports efficient on-site execution.
Our team manages transportation, venue coordination, delivery schedules, and on-site installation at Fira Barcelona Gran Via to ensure the stand is ready before ICE Barcelona opens. After the event, we handle dismantling and removal efficiently, completing the project smoothly and within the agreed timeline.
Venue Highlights & Execution Experience
Fira Barcelona Gran Via is one of Spain’s leading and most modern exhibition and convention centres, offering 240,000 sqm of gross exhibition space across eight interconnected halls, a dedicated Convention Centre in Hall 8 with capacity for up to 12,000 delegates, around 45 restaurants, and more than 4,580 parking spaces. Designed by Pritzker Prize-winning architect Toyo Ito, the venue is located in L’Hospitalet de Llobregat, close to Barcelona–El Prat Airport, and is well connected by the L9 Sud metro line, FGC rail services, and multiple bus routes.
The venue hosts major international events such as Mobile World Congress and Alimentaria Barcelona and is recognised for its sustainability initiatives, including a rooftop photovoltaic installation of approximately 26,000 solar panels, supporting efficient and environmentally conscious exhibition operations.
With experience delivering exhibition stand projects across major European venues, Propshop is well equipped to manage the technical requirements, operational procedures, and delivery standards of Fira Barcelona Gran Via. If you are planning to exhibit at the venue and are looking for experienced exhibition stand contractors, you can email us at contactus@propshopworldwide.com for complete end-to-end exhibition stand execution.
At ICE Barcelona 2027, your exhibition stand is often the first point where operators, suppliers, affiliates, and regulators assess your technology, compare it with competing solutions, and decide whether to begin a business conversation. As a strictly trade-focused business event, ICE attracts visitors with clear commercial intent, making the quality, functionality, and professionalism of your stand essential for effective buyer engagement.
An experienced exhibition stand builder can transform your booth into a focused brand and business environment. Through strategic layouts, live technology demonstrations, digital displays, consultation counters, and private meeting areas, every element is designed to communicate your products clearly and support meaningful commercial discussions.
A well-planned exhibition booth design at ICE Barcelona 2027 can help you:
ICE Barcelona attracts more than 51,000 gaming professionals, including operators, suppliers, affiliates, and over 300 verified regulators from across the global gaming and betting industry. A strategically designed stand helps capture the attention of qualified buyers navigating a busy, business-driven exhibition environment in search of new technology and sourcing opportunities.
Well-organised layouts, live demonstrations, digital screens, and consultation areas communicate the quality, capability, and depth of your technology more effectively than a standard booth, helping your solutions stand out among hundreds of exhibitors on the show floor.
Distinctive stand design, consistent branding, and high-quality finishes help position your gaming or betting technology company as a professional, credible, and reliable industry supplier at one of the world’s leading gaming exhibitions.
Dedicated meeting rooms, product showcase areas, and consultation spaces create the right environment for licensing discussions, partnership meetings, and long-term relationships with international operators, suppliers, and regulators.
ICE Barcelona is the world's largest trade fair for the gaming, gambling, and betting industry, organised annually by World Gaming (formerly Clarion Gaming). Running since 2007 and held in Barcelona since 2025, the 2027 edition brings together iGaming platforms, casino and sports betting technology providers, payment and lottery solution companies, and esports and regulatory technology brands with operators, suppliers, and regulators, alongside the co-located iGB Affiliate Barcelona.
ICE Barcelona 2027 will take place from 18–20 January 2027 at Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat, Barcelona, Spain. The exhibition forms part of World Gaming Week (17–21 January 2027) and is a strictly trade-only event open exclusively to industry professionals aged 18 and above.
It is recommended to start planning your ICE Barcelona exhibition stand at least 3–4 months before the event. This allows sufficient time for concept development, 3D stand design, approvals, fabrication, logistics coordination, and venue preparations, helping ensure a smooth installation process and a professionally executed exhibition presence at Fira Barcelona Gran Via.
Exhibitors can showcase casino and slot technology, sports betting platforms, iGaming software, payment and fintech solutions, lottery technology, esports infrastructure, data and analytics tools, cloud infrastructure, cybersecurity, and regulatory and compliance technology. ICE Barcelona 2027 also includes dedicated innovation areas focused on AI, digital transformation, and next-generation gaming technologies.
Yes. Propshop offers flexible exhibition stand rental solutions for exhibitors at ICE Barcelona, providing a cost-effective exhibiting option without compromising on presentation quality. Rental stands can be customised with branded graphics, product displays, demonstration zones, meeting areas, and other features to create a professional and engaging presence on the exhibition floor.
Yes. Propshop provides end-to-end exhibition stand solutions for ICE Barcelona exhibitors, managing every stage of the project, from custom stand design and fabrication to logistics, installation, on-site support, and post-show dismantling. This allows exhibitors to focus on showcasing their gaming and betting technology and engaging with visitors.
Get in touch today to start planning your exhibition booth design proposal.
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