Propshop is an experienced exhibition stand builder for opti 2027, providing custom exhibition stands for eyewear, optical, lens, contact lens, and hearing care brands. From 3D stand design and fabrication to installation and dismantling, we manage the entire exhibition project.
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opti is the international trade show for optics & design, held each January in Munich as the industry's kick-off event. The show covers ophthalmic products, including spectacle frames and lenses, contact lenses, refraction and diagnostic equipment, low vision aids, hearing care technology, shopfitting, and technical equipment for opticians. First held in 1998 and organised by GHM Gesellschaft für Handwerksmessen mbH since 2008, opti 2027 will take place at Messe München from 29 to 31 January 2027 under the theme “See. Hear. Next.”
The 2026 edition welcomed 21,972 trade visitors and 354 exhibitors, including 4,491 international trade visitors, an increase of more than 5% year-on-year. opti 2027 offers exhibitors opportunities to showcase new collections and technologies to opticians, optometrists, ophthalmologists, retailers, and purchasing decision-makers worldwide. A professionally designed custom exhibition stand at the show can enhance product presentation and brand visibility. If you are exhibiting at opti 2027 and are searching for experienced exhibition stand builders in Germany, you can write to us for complete exhibition stand design and build solutions.
Discover Propshop's custom built exhibition stands created for brands across Europe and international trade show markets. Our portfolio features diverse stand formats, creative layouts, and brand-focused designs tailored to different exhibition spaces and exhibiting goals.
Trusted by Leading Global Brands at European Exhibitions
Propshop supports exhibitors across eyewear frames, ophthalmic and sun lenses, contact lenses, hearing care technology, refraction and diagnostic equipment, and opticians' shopfitting solutions. For opti 2027, we deliver end-to-end exhibition stand solutions, from concept development and 3D stand design to fabrication, logistics, installation, and dismantling, while aligning the project with Messe München's technical requirements.
Our stands can feature product displays, frame collections, digital presentations, hearing care demonstration areas, and dedicated meeting spaces, helping brands present their offerings clearly to opticians, retailers, and industry decision-makers. With in-house production, dedicated project management, and 14+ years of European trade show experience, Propshop ensures coordinated execution, consistent quality, and timely delivery. If you are planning a trade show booth stand for opti 2027 in Munich, discuss your requirements with us and get a complete turnkey solution.
Our Services Include
Why Exhibitors Choose Propshop
Showcase eyewear collections, ophthalmic lenses, contact lens innovations, and hearing care technology at opti 2027 with a custom exhibition stand tailored to your brand, products, and exhibition space. Propshop creates inline, corner, peninsula, and island stands for different booth sizes and layouts, with options for product displays, frame walls, demonstration areas, and interactive features.
Maximise larger exhibition spaces at opti 2027 with a double-decker exhibition stand designed across two levels. The ground floor can feature product displays and demonstrations, while the upper level can provide space for private buyer meetings, VIP previews, or hospitality. This layout helps create distinct functional areas while using the available space efficiently.
Create a shared exhibition presence at opti 2027 with a professionally designed stand for optics associations, industry organisations, and groups of co-exhibiting companies. The stand can combine a consistent overall identity with dedicated branded areas, product displays, and meeting spaces for participating exhibitors. This format allows multiple organisations or brands to present their offerings together while maintaining their individual identities.
Propshop provides turnkey exhibition stand solutions for opti 2027, covering concept development, 3D design, fabrication, logistics, installation, and dismantling. We coordinate each stage around Messe München's operational requirements and the needs of exhibitors presenting eyewear, lenses, contact lenses, hearing care solutions, and optical equipment.
We design creative exhibition stands for opti 2027 based on your brand, products, available space, and exhibition objectives. Based on your requirements, we incorporate product displays, frame showcases, digital presentations, and interactive demonstration areas to create a stand that presents your range effectively.
Our fabrication and installation services for opti 2027 cover production, transportation, stand construction, and on-site coordination. We manage installation schedules and venue requirements to support efficient execution at Messe München and ensure your stand is ready before the exhibition opens.
Propshop offers trade show booth rental solutions for opti 2027 as a flexible option for exhibitors. Rental booths can be customised with branded graphics, product displays, collection showcases, and meeting areas to suit your requirements and available exhibition space.
Our exhibition stand graphics and branding services for opti 2027 include illuminated logos, product imagery, large-format graphics, and other branded elements. These features can be integrated into the stand design to present your brand and product range clearly and create a consistent visual identity.
Venue Highlights & Execution Experience
Messe München is one of Germany's leading exhibition venues, featuring 18 column-free exhibition halls with around 200,000 sqm of exhibition space and 414,000 sqm of outdoor space. The venue is well connected by public transport, with Messestadt West and Messestadt Ost U-Bahn stations both served by the U2 line, along with multiple parking facilities.
With experience across European exhibition venues, Propshop is familiar with venue requirements, logistics, operational procedures, and on-site stand execution. If you are exhibiting at Messe München and are looking for professional exhibition stand builder, you can send us an email for complete end-to-end exhibition stand execution.
We start by understanding your opti 2027 objectives, brand, target audience, stand size, product range, budget, timeline, and presentation needs. We also discuss how you want to showcase your collections through product displays, digital presentations, demonstration areas, or meeting spaces.
After confirming your requirements, we define the project scope, covering deliverables, stand features, technical specifications, materials, timelines, and other key details. This establishes a clear framework for the design, production, and execution of your exhibition stand.
Our design team transforms your requirements into detailed 3D stand concepts that reflect your brand identity and exhibition goals. Each design is planned around your available space, visitor flow, product presentation, and the overall experience you want to create at opti 2027.
Once the stand design is approved, our production team fabricates each component according to the approved design and specifications. Every element is monitored throughout production to maintain quality, accuracy, consistency, and finish before pre-build.
Before dispatch to Messe München, we conduct a pre-build and quality inspection covering construction, graphics, finishes, lighting, displays, and other key elements. The review can take place in person, via video call, or through shared booth images to identify and resolve potential issues before installation.
Our team coordinates transportation, delivery schedules, venue requirements, and on-site installation at Messe München to ensure your stand is ready before opti 2027 opens. After the event, we manage dismantling and removal within the agreed schedule.
opti 2027 is the international trade show for optics and design, bringing together the ophthalmic optics and hearing care industries in Munich. The show covers eyewear and frames, spectacle and contact lenses, smart eyewear, hearing care, diagnostics, low vision, shopfitting, and technical equipment. It also provides a platform for product launches, industry networking, new business opportunities, and emerging technologies and design trends.
opti 2027 will take place from 29 to 31 January 2027 at the Munich Exhibition Centre (Messe München) in Munich, Germany. The show will be open from 10:00 a.m. to 7:00 p.m. on Friday and Saturday, and from 10:00 a.m. to 5:00 p.m. on Sunday.
"See. Hear. Next." is the campaign theme for opti 2027, reflecting the show's focus on eyewear, hearing care, and forward-looking optical technologies. It also connects with initiatives such as opti SPHEARE, which focuses on solutions for optical and hearing care practices, and opti NEW SELECTION, which highlights young independent frame brands.
When you design an exhibition stand for opti 2027, consider your brand identity, product range, stand size, visitor flow, display requirements, and exhibiting objectives. The layout should provide clear areas for eyewear collections, product presentations, demonstrations, and buyer meetings while making effective use of the available space. It is also important to consider Messe München's technical and operational requirements during the planning and build process.
Yes. Propshop can manage exhibition stand projects remotely for international exhibitors at opti 2027. Our team handles trade show booth design, fabrication, logistics, installation, and dismantling, with remote project coordination and regular updates throughout the process. This allows international exhibitors to manage their exhibition stand project efficiently without being present at every stage.
We recommend starting your opti 2027 exhibition stand planning around 6 to 9 months before the event. This provides sufficient time for stand design, approvals, fabrication, logistics, and installation planning. Larger or more complex projects may require additional time for design approvals and fabrication. However, Propshop supports urgent and last-minute exhibition stand projects, subject to the available timeframe and project requirements.
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