Propshop delivers end-to-end exhibition stand design and build services for Horeca Expo Gent 2026, helping hospitality suppliers, foodservice brands, catering equipment manufacturers, beverage companies and hospitality technology providers create high-impact stands that attract buyers, distributors and key decision-makers. From concept development and 3D visualisation to on-site execution, we ensure a seamless exhibiting experience.
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Horeca Expo is Belgium's leading trade fair for the hospitality industry, bringing together hospitality professionals, restaurant owners, hotel operators, catering companies, foodservice suppliers, chefs, distributors and hospitality technology providers. Taking place from 15–18 November 2026 at Flanders Expo in Ghent, Belgium, it serves as the annual meeting point for the country's hospitality and commercial kitchen sector.
The exhibition covers the full hospitality value chain, featuring food and beverage products, commercial kitchen equipment, coffee and bakery solutions, hotel and restaurant design, hospitality technology, bar and beverage innovations, fast-food concepts and professional services. Alongside the exhibition, it hosts culinary competitions, masterclasses, innovation showcases, educational sessions and networking opportunities that support industry growth and business development.
More than 600 exhibitors and approximately 47,000 professional visitors are expected, creating opportunities for product launches, business development and strategic partnerships. The event attracts hospitality professionals from restaurants, hotels, cafés, bars, catering operations, institutional kitchens and food retail across Belgium and neighbouring European markets. For exhibitors, Horeca Expo Gent 2026 offers a strong platform to increase brand visibility, generate qualified leads and connect with buyers seeking innovative hospitality solutions. To maximise impact, partnering with an experienced exhibition stand builder can make a significant difference. If you are planning to exhibit at Horeca Expo Gent 2026 and are looking for experienced exhibition stand contractors in Belgium, you can write to us at info@thepropshopworldwide.com for a complete turnkey solution.
Propshop delivers end-to-end custom exhibition stand design and build services, from concept development and 3D visualisation to on-site installation and dismantling. We create engaging, functional exhibition spaces that help hospitality suppliers, foodservice brands, commercial kitchen equipment manufacturers, beverage companies, hospitality technology providers and hotel solution specialists showcase their products and expertise effectively at Horeca Expo.
Our stand solutions support product launches, live demonstrations, tasting experiences and meaningful business conversations with restaurant owners, hotel operators, chefs, procurement teams, distributors and hospitality decision-makers from across Belgium and international markets. If you are planning a custom trade show booth at Horeca Expo Gent 2026 and are looking for an experienced turnkey exhibition stand builder, write to us at info@thepropshopworldwide.com.
Our Services Include
Discover Propshop’s approach to trade booth design for Horeca Expo Gent 2026 through a portfolio of custom-built projects. Our work spans a range of stand formats, each designed to strengthen brand presence, encourage visitor engagement and deliver impactful exhibition experiences on the show floor.
From concept development and 3D visualisation to turnkey installation, Propshop delivers custom exhibition stands that help hospitality brands, foodservice suppliers, catering equipment manufacturers and hotel solution providers showcase innovations, engage buyers and maximise impact at Horeca Expo Gent 2026.
Custom built exhibition stands designed to showcase hospitality products, food and beverage offerings, commercial kitchen equipment, hotel solutions, restaurant concepts and hospitality technologies at Horeca Expo Ghent 2026. Each stand is tailored to your brand identity while supporting product demonstrations, visitor engagement and effective presentation to hospitality professionals and buyers.
Multi-level exhibition stands designed for larger spaces, offering enhanced visibility and dedicated areas for private meetings, product presentations, distributor discussions, hospitality consultations and executive networking. These stands help establish a strong market presence while creating premium visitor experiences in a competitive exhibition environment.
Professionally designed pavilion stands for national hospitality associations, food and beverage export organisations, trade promotion agencies and groups of co-exhibiting companies. These spaces provide a unified visual identity, strengthen collective visibility and support engagement with hospitality buyers, distributors and industry professionals across Europe and international markets.
Propshop delivers custom expo stands through a structured end-to-end process, from initial concept and 3D visualisation to fabrication, installation and dismantling. Each stage is carefully managed to ensure your stand presents your brand professionally and supports meaningful engagement with hospitality professionals, buyers and decision-makers at Horeca Expo Gent 2026.
We begin with a detailed consultation focused on your brand objectives, product portfolio, target audience and exhibition goals. This forms the foundation for a strategic stand concept aligned with your marketing priorities in the hospitality and foodservice sector.
Our exhibition booth designers create tailored concepts and detailed 3D layouts that support strong brand presentation, product demonstrations, tasting experiences, visitor engagement and efficient traffic flow while meeting venue and technical requirements at Flanders Expo.
Once the exhibition stand design is approved, we define the full project scope, timelines and technical specifications in line with organiser and venue requirements to ensure smooth execution.
We custom build exhibition stands using quality materials and precise workmanship, ensuring a professional representation of your hospitality products, foodservice solutions, equipment and services.
Propshop manages transportation, delivery and pre-installation coordination to ensure your stand arrives safely and is ready for seamless setup at the venue.
Our team handles complete on-site installation and post-event dismantling with precision and efficiency, ensuring a fully managed Horeca Expo exhibition experience from start to finish.
Belgium's Leading Venue for Trade Fairs and Business Events
Flanders Expo is one of Belgium’s largest and most established exhibition venues, hosting major international trade fairs, conferences, corporate events and industry gatherings throughout the year. Located in Ghent, Belgium, the venue offers excellent accessibility by road, rail and air travel, making it a convenient destination for exhibitors and visitors from across Europe and beyond.
The venue features over 54,000 sqm of exhibition space across eight halls, supported by modern event infrastructure, conference facilities, meeting rooms and visitor services. Its flexible layout accommodates exhibitions across a wide range of industries, including hospitality, foodservice, technology, construction, manufacturing, healthcare and consumer sectors.
Known for its professional infrastructure and strong industry connections, Flanders Expo serves as a strategic meeting place for business communities across Belgium and Europe. Our team has extensive experience delivering exhibition stand projects at Flanders Expo and is familiar with the venue’s technical requirements, operational procedures and exhibitor guidelines. If you are planning to exhibit at Flanders Expo and are looking for experienced exhibition stand builders, you can write to us at info@thepropshopworldwide.com for complete expo booth design and build services.
At Horeca Expo Gent 2026, your exhibition stand plays a key role in how your hospitality solutions, food products, equipment, technologies and services are perceived by restaurant owners, chefs, hotel operators, catering professionals, distributors and purchasing decision-makers. A custom built exhibition stand helps communicate your brand value while creating opportunities to engage visitors actively seeking new products, suppliers and business partnerships.
An experienced exhibition stand builder can create a space that balances brand visibility, product presentation and visitor engagement. From commercial kitchen equipment and hospitality technology to food products, beverages and restaurant design solutions, every element should encourage meaningful conversations and maximise your exhibition investment.
A well-planned exhibition booth design at Horeca Expo 2026 in Ghent helps you:
A professionally designed stand attracts restaurant owners, hotel operators, chefs, catering companies, foodservice distributors, procurement teams and hospitality decision-makers from across Belgium and Europe. This creates opportunities for focused discussions with visitors actively seeking innovative products, equipment and service providers.
A structured exhibition stand layout allows exhibitors to present food and beverage products, commercial kitchen equipment, hospitality technologies, hotel solutions and catering services in a clear and engaging way. Live demonstrations, tasting areas, interactive displays and product showcases help communicate value and differentiate your offering in a competitive marketplace.
Custom exhibition stands strengthen brand visibility through distinctive design, consistent messaging and professional presentation. In a highly competitive environment like Horeca Expo, a well-executed stand helps establish credibility, reinforce market positioning and create a memorable impression among industry professionals and buyers.
Dedicated product demonstration areas, tasting stations, consultation spaces and private meeting zones encourage meaningful visitor interaction and commercial discussions. A strong presence at Horeca Expo Gent 2026 can support lead generation, distributor relationships, supplier partnerships and long-term business growth across the hospitality sector.
Secure a strong presence at Horeca Expo Gent 2026 with a custom built exhibition stand designed to engage restaurant owners, hotel operators, chefs, catering professionals, distributors and hospitality decision-makers from across Europe. As an experienced exhibition stand builder in Belgium and across Europe, Propshop delivers turnkey solutions, from concept development and 3D visualisation to construction, installation and dismantling.
Horeca Expo Gent 2026 is Belgium’s leading trade fair for the hospitality and foodservice industry. The exhibition brings together hospitality suppliers, restaurant owners, hotel operators, chefs, catering professionals, beverage brands, commercial kitchen equipment manufacturers and hospitality technology providers to showcase the latest products, services and innovations shaping the sector.
Horeca Expo Gent 2026 will take place from 15–18 November 2026 at Flanders Expo, Maaltekouter 1, 9051 Ghent, Belgium.
The best exhibition stand design for Horeca Expo Ghent 2026 depends on your products, services and business objectives. Stands that incorporate product displays, live demonstrations, tasting stations, interactive experiences, hospitality-themed environments and dedicated meeting areas are particularly effective for engaging hospitality professionals and buyers attending the exhibition.
Yes. Propshop provides end-to-end exhibition stand services for Horeca Expo Gent 2026, including booth design, 3D visualisation, fabrication, logistics, installation, dismantling and on-site project management, ensuring a seamless exhibiting experience at Flanders Expo.
It is recommended to begin planning your Horeca Expo exhibition stand at least 3–4 months in advance. This allows sufficient time for concept development, 3D stand design, approvals, fabrication and logistics coordination, ensuring smooth installation and a professionally executed presence at the event.
Yes. Propshop offers both custom built exhibition stands and trade show booth rental solutions for Horeca Expo Gent 2026. Rental stands can be customised to reflect your brand identity while providing a cost-effective option for companies exhibiting in Belgium and across Europe
Get in touch today to start planning your exhibition booth design proposal.
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